Prego, the pasta sauce company, is getting into hardware with a device that sits on your table and records dinner conversations. No, this isn’t April Fools’.
The Connection Keeper is a round puck that houses two microphones for recording around the table. The recorder was developed in partnership with StoryCorps, the 20-year-old nonprofit that has recorded conversations with more than 720,000 people about their lives.
The Connection Keeper is more of a publicity stunt than a readily available product. Fewer than 100 will be made. The pucks look more like a tuna can than what you’d associate with the pasta sauce brand—small and meant to be tucked aside so as not to attract attention. The whole goal here, Prego and StoryCorps say, is to advocate for keeping people off their phones during dinner.
“Everything now is AI, and everyone has their phones on the table,” says Elyce Henkin, a managing director of StoryCorps studios and brand partnerships. “It interrupts the conversation and the flow. We wanted to get rid of that and go back to the basics and have everyone talking to each other.”
The pucks come packaged with cards inspired by StoryCorps, designed to prompt conversations between family members. Some are aimed at kids; some are aimed at parents or other family members.
The device doesn’t record automatically. Press a button, and the device begins recording CD-quality audio. Push the button again to stop. It records all the audio on a 16-GB microSD card that can hold up to eight hours of audio at a time. Those recordings can then be saved on a StoryCorps microsite or the family’s own storage. There is no cloud connection, no Wi-Fi, and no artificial intelligence features whatsoever.
The more communal element of the project is that StoryCorps will allow users to share their recordings on its website (or keep them private). Anything that has been voluntarily shared will also be physically preserved as a recording along with the larger StoryCorps collection within the US Library of Congress.
Prego is a US company, named after the Italian word for “you’re welcome.” I’ll tell you this from experience growing up in an Italian-American extended family: The Connection Keeper is going to have a hell of a time keeping track of a conversation at a table full of loud uncles and your wine-drunk grandma, who all talk at the same time.
“I think it’s how a lot of families are,” Henkin says. “What StoryCorps does is that it reminds us of our similarities and the humanity that’s in us all, even though we are all different. I imagine that if someone were to go through and listen to the collection, there would be rowdy moments, and there would be kids laughing and moms saying, ‘Don’t eat with your mouth full.’ That’s all part of the truth of it.”