Universal Music Group is launching a new AI-powered platform that will allow users to draw from its catalog of licensed music to create song remixes, mashups, and new takes on tracks, according to an announcement on Thursday. The record label is developing the platform through a multiyear licensing agreement with ElevenLabs, a company that specializes in AI voice and music generation.
UMG and ElevenLabs’ partnership will also include the “development of additional products and fan experiences in the months and years to come,” though the press release doesn’t include other details about what this might entail.
”By combining UMG’s global community and rights management expertise, with our AI models and products, we’ll enable artists and songwriters to create powerful new experiences for their fans, and ensure they are fairly compensated,” ElevenLabs CEO Mati Staniszewski says in the press release. The new AI music platform will remain separate from ElevenLabs’ Music API and ElevenMusic generator.