Genesis, the luxury wing of Hyundai Motor Group, pulled back the curtain on the all-new GV90 and GV90 Neolun at an event on Wednesday evening in San Francisco. The full-size SUV will serve as the brand’s flagship, riding on a bespoke variation of HMG’s EV platform with the company’s largest-capacity battery to date and a dramatic set of coach doors that open wide onto a cabin that transforms into a lounge when parked.
Genesis’ new flagship arrives in two configurations: the GV90 has familiar, front-hinged rear doors, but the star of the show is the GV90 Neolun, with its Neolun Arch Gate coach doors — rear-hinged doors on both sides that swing backward, opening onto a large, pillarless portal into the cabin.
Neolun Arch Gate coach doors
Coach doors aren’t new — they’re a hallmark of Rolls-Royce, and have shown up on quirky utility vehicles of all shapes, sizes and prices — but they’ve always meant structural compromises: either a B-pillar sits in the middle of the opening, or the doors overlap to make up for the missing pillar, meaning you usually can’t open the back doors without popping the fronts first.
Hyundai says the Neolun Arch Gate is the world’s first coach-door setup with independently opening doors and no center pillar, so owners get a large, unfettered opening without having to shuffle doors in the wrong order. Neolun also features motorized swiveling front bucket seats that rotate 180 degrees to face into the cabin, turning the interior into a lounge-like, face-to-face space for socializing or business while parked or charging, activated by a button on the door trim.
The hidden-B-pillar trick is made possible in part by the GV90’s Electric Mobility Prime platform — presumably a bespoke variation of HMG’s Electric Global Modular Platform — structural frame beneath the cabin floor that protects the battery and provides chassis rigidity, reducing the load on the body pillars. The hoop around the door aperture is also reinforced with a hidden roll-cage structure that is 1.5 times thicker than the conventional body structure, retaining crashworthiness and rollover safety.
With a stiff platform on which to work, Genesis also developed a new dual-motion hinge mechanism for the rear doors: it first slides the door slightly outward, then rotates it open, allowing the doors to operate independently of the fronts and giving rear-seat passengers more room to get in and out.
HMG’s biggest battery yet
GV90 models come with a massive 123.5-kWh high-voltage battery, the largest pack of any HMG EV yet. (For comparison, the Kia EV9 packs 99.8 kWh, and the Hyundai Ioniq 9 packs 110.3 kWh.) Genesis’ internal estimates put the range at around 310 miles in the lighter, 7-seat, standard-door configuration. For longer trips, a 350-kW fast charger can take the SUV from 10% to 80% in around 22 minutes. Presumably, the GV90 will continue HMG’s trend of native NACS ports for North American EVs; CNET has reached out to the automaker for comment.
The dual-motor AWD system is rated at a combined 657 horsepower and 590 lb-ft of torque, making it also the most powerful EV in HMG’s catalog (edging out the 641 hp Ioniq 5 N hot hatchback). Dual E-LSDs give each axle its own electronic limited-slip differential, granting independent control over left-to-right power delivery in corners, on uneven roads or in wheel-slip situations like snow or rain.
An available multi-chamber air suspension adapts firmness and ride height to conditions. At the same time, Active Rear Wheel Steering — one of my favorite tech-tree upgrades for long-wheelbase vehicles — helps low-speed maneuverability and high-speed stability. While EVs typically lean on regen over friction brakes, Genesis fitted the GV90 with large-diameter discs and 4-piston monobloc calipers, I reckon at least partly because they look cool.
A big screen that gets even bigger
The GV90 is the first HMG vehicle to ditch the start button — a convenience trend I’m still not fully on board with. Grab the door handle and the car wakes up automatically; the brake pedal turns it on, and the driver selects gears via a motorized steering-column shifter.
At the center of the dash sits the GV90’s OLED Cinematic Display, a 23.6-inch screen serving as the instrument cluster, navigation and media display, running the Android Automotive OS overlaid with Genesis’ Pleo Connect software, theme and app store. You can control it via touch, the physical Crystal Sphere Controller on the center console or Genesis’ generative AI agent, Gleo AI. When parked, the screen can slide up and out of the dash an additional 3.5 inches (90mm), growing to 24.6 inches with a better aspect ratio and 1.7 times more real estate for multimedia, like watching a movie while charging. (Well, 22 minutes of one, anyway.)
In place of a discrete instrument cluster, a 25-inch (virtual) head-up display projects speed, nav and driver-assistance info onto the windshield. Audio comes via a Bang & Olufsen Premier 3D system with 25 speakers, including motorized Acoustic Lens Technology tweeters at both ends of the dash, and 7.1.4-channel Dolby Atmos with a Virtual Venue mode that recreates the acoustics of venues like Boston Symphony Hall and Wembley Stadium — a possible answer to Volvo and Bowers & Wilkins’ Abbey Road Studio mode in the EX90.
Highlighting the EV’s drive assistance suite, Remote Smart Parking Assist 3 handles automatic parking and exiting with a single touch, while Memory Reversing Assist remembers the vehicle’s forward path to automatically steer when backing out of narrow alleys or parking spaces.
Minimalist exterior, maximalist price
The SUV measures 208.1 inches bumper-to-bumper on a 127.8-inch wheelbase — about 9 inches longer (+4.6in WB) than the Ioniq 9, but 16.2 inches shorter (-8.4in WB) than the gargantuan Cadillac Escalade IQ, perhaps its largest luxury electric competitor. The exterior is admirable for its commitment to a concept-car-level of minimalism: a clamshell hood keeps panel lines to a minimum, and “Wing Face” headlamps stretch around the nose, broken only by the wheel arches, hiding a Micro Lens Array of LEDs in a slim signature. (Normally, vehicles with such slim, light signatures hide the real headlights in pods lower on the bumper — not so here.)
It’s good that the cabin can double as a living room, because this thing will cost as much as a house. Genesis hasn’t detailed pricing, but given the hardware — especially that battery — and the targeted competition, expect a start north of $100,000, climbing to $150,000 for the GV90 Neolun.
That’s aspirational pricing for Genesis, but the ultra-exclusive GV90 Neolun First Edition, also unveiled on Wednesday night, will likely command Mercedes-Maybach money. This Executive Suite four-seat version of the Neolun gets two-tone paint, body-color 24-inch forged wheels, wool-cashmere interior garnishes and “First Edition-exclusive” logo engraving on the Crystal Sphere Controller, headrests and doorsteps. Neat, but too rich for my blood.
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