Apple increased the price for a monthly subscription to Apple TV by $2, to $15, today.
Annual prices increased by 20 percent from $99 to $119. Current subscribers will receive one month’s notice before paying the new prices, Apple said, per Variety.
Apple’s most recent price hike was in August 2025, when monthly prices went from $10 to $13. Monthly prices also increased in October 2023 and October 2022. Apple TV (then called Apple TV+) started in 2019 for (a seemingly financially unsustainable) $5/month.
Apple TV doesn’t have commercials and is still cheaper than many of its biggest rivals, like Netflix (ad-free plans start at $20/month) and Disney+ (ad-free plans start at $19/month). However, Apple TV has a much smaller library than many subscription-based streaming services.
Apple also increased the cost of a monthly individual subscription to Apple One—which bundles the Apple TV streaming service with Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and iCloud+—from $20 to $22 today. The price bump tracks somewhat logically, considering new higher fees for Apple TV, as well as Apple Music, whose monthly price increased from $11 to $13 last month.
Last month, Apple also increased the prices of Apple One’s Family (from $26 to $28) and Premier (from $38 to $40) plans.