Roku announced on Tuesday that it’s launching a standalone mobile app for Howdy, its recently-launched ad-free streaming service that costs $2.99 per month. The app is available on both iOS and Android in the U.S.
Launched in August 2025, Howdy features a library of nearly 10,000 hours of content from Roku’s partners, including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.
The library features titles like “A Haunting in Venice,” “Ice Age,” “Weeds,” and “Kids in the Hall,” as well as rom-coms, medical dramas, ’90s comedies, classics, and more.
With this new app, Roku says subscribers can access Howdy’s library of content on the go.
Priced at $2.99 per month, Howdy is currently the cheapest ad-free streaming service on the market. At launch, Roku said Howdy was designed to complement, not compete with, premium services.
“At a time when most things are getting more expensive, Howdy is designed to make premium, ad-free streaming more affordable and accessible for all viewers,” said Gil Fuchsberg, President of Subscriptions, Partnerships and Corporate Development at Roku, in a press release. “Launching the Howdy mobile app on iOS and Android enables us to continue growing the service beyond the Roku platform, bringing Howdy’s unique value and quality entertainment to even more viewers.”
The launch of the app comes a week after Roku announced that Howdy was launching on Amazon’s Prime Video. The announcement marked the new streaming service’s first expansion outside the Roku ecosystem. Last year, Roku and Amazon also signed a major deal to share advertising data for its connected TVs.
Techcrunch event
San Francisco, CA
|
October 13-15, 2026
Roku’s launch of Howdy came two months after the company paid $185 million to acquire Frndly TV, a streaming service that offers live TV, on-demand video, and cloud-based DVR.
Howdy also joins The Roku Channel, the company’s free, ad-supported (FAST) streaming service. The Roku Channel is the most popular FAST service, ahead of competitors Tubi and Pluto TV. More than 125 million people use the platform every day, Roku says.
Roku released its 2025 fourth-quarter earnings last month, posting a net income of $80.5 million. The company also announced that it’s going to launch new streaming bundles.